Exhibition time: September 25-27, 2024
Exhibition venue: Jakarta International Expo Center.
Exhibition time: September 25-27, 2024
Exhibition venue: Jakarta International Expo Center.
Expanding Opportunities: Indonesia's Kitchen and Bathroom Market
Titanium media APP, Phoenix News, Insights into Fujian's Ceramic Industry
May 24, 2024

As the largest economy in ASEAN and one of the members of the Association of Southeast Asian Nations, as well as a member of the Group of 20, Indonesia has experienced surprisingly rapid growth in recent years, with its economic scale continuously expanding.



Total GDP: In 2022, Indonesia's total GDP reached 1.32 trillion U.S. dollars, ranking it first in ASEAN, fifth in Asia, and sixteenth in the world—more than three times that of Vietnam.

Growth Rate: In 2022, Indonesia's GDP increased by 5.31% year-on-year, not only reaching a record high since 2013 but also maintaining a growth rate of over 5% for seven consecutive quarters, indicating a remarkable surge.

Manufacturing: In 2022, Indonesia's industrial value-added was $416.9 billion, ranking it ninth globally in terms of manufacturing value-added. The country's dominance extends beyond Southeast Asia, surpassing even traditional manufacturing powerhouses like the United Kingdom and France.



Since political stabilization, Indonesia's economy has been rapidly developing, with various industries flourishing. Under such circumstances, construction has become a top priority for Indonesia. The Indonesian government's emphasis on infrastructure construction has led to a surge in demand for building materials. Additionally, the ceramic sanitary ware market has seen rapid development, with products such as ceramic tiles, sanitary ware, and even pottery equipment and chemical raw materials experiencing increased demand.


Despite the significant development potential of Indonesia's kitchen and sanitary market, the output cannot meet the market supply due to a lack of local production lines and high costs. This has resulted in a serious oversupply situation, thus providing foreign ceramic sanitary ware enterprises with more opportunities for market entry.


Indonesia, with its export-oriented economy, is dependent on imports for 90% of its domestic economic needs, particularly equipment and raw materials. In recent years, there has been a gradual shift in procurement focus among Indonesian kitchen and bath, and ceramic enterprises. Some data show that the supply of Chinese technology and equipment accounts for about 20% to 30% of the Indonesian market, which indicates a huge expansion space for Chinese enterprises.


Furthermore, Indonesia's proximity to China's Hainan Province makes it more convenient for Chinese kitchen and bathroom enterprises to export products to Indonesia compared to European and American enterprises. Chinese products, in terms of price and quality, are also more in line with the preferences of Indonesian consumers and more suitable for their economic situation, naturally becoming the most favored choice for local buyers.


Many Indonesian dealers are proactively seeking Chinese manufacturers, hoping to provide them with the appropriate products as soon as possible. Indonesian industry insiders have said that the current Indonesian authorities also welcome overseas enterprises, hoping that they will quickly enter the Indonesian market and provide sufficient products.


Given that China's current ceramic sanitary ware market is far greater than its demand, and considering Indonesia's significant need for these products, exporting ceramic sanitary ware products to Indonesia is an excellent choice for Chinese enterprises.